Indira Jewelry: Where Heritage Meets Modernity


 

Inspired by a combination of historical and modern architecture, particularly that of Egypt, Indira Jewelry is the latest jewellery brand to enter our ever growing list of ‘must-haves’. The label has been created for the kind of woman who is, as put by founder Marwa Saadawi herself, “minimal at heart and exudes confidence, with refined taste”. Though the brand is based between both New York and Cairo, amalgamating the two cultures, all pieces are hand crafted in Cairo, supporting the local artisans. Marwa aims to utilise the skills and resources of her native country, Egypt, to develop collections of jewellery that are comprised of classic, high quality and practical pieces which can be worn on the daily.

 

Each piece exudes minimalism and opulence, using materials such as sterling silver, fresh water pearls (which the brand responsibly sources) & mother of pearl shells.
Indira’s newest collection, named ‘The Ultra Line,’ seeks to highlight the pure and simple aspects of living a fast-paced life in a big city, resulting in a stunning line-up of jewellery pieces. Each piece exudes minimalism and opulence, using materials such as sterling silver, fresh water pearls (which the brand responsibly sources) & mother of pearl shells, while simultaneously making a statement through their intricate, modular designs. The pieces can be worn individually for a more understated look, or mix and match to add an edgier touch to your style.

 

Indira Jewelry

Photo: Courtesy of Indira Jewelry

 

Indira Jewelry

Photo: Courtesy of Indira Jewelry

 


 

Follow Indira Jewelry: @indira_nyc